The World Cup will bring an approximate 500 000 foreign tourists to South Africa and millions of people will take note of this amazing country.

Is 2010 really such a big opportunity for SA wine with soccer-mad European consumers?

Dalene Steyn, market manager Europe for Wines of South Africa (Wosa) answered this question as follows:

“In the long term, I believe 2010 will give South Africa the opportunity to showcase our beautiful country, our friendly people, our great tourism destination as well as our fantastic food and wines. So yes, it creates a platform, but it will depend on each and every South African how positive the experience will be. Every visitor that leaves South Africa happy will become an ambassador and be positively inclined to buy South African wine in future.

In the short term, June and July are normally slow months for the South African hospitality industry. The fact that we will have a great number of people descending on SA will keep them busier than usual. We have heard that soccer players are mainly beer drinkers, but among them will be the wine consumers, and I am sure they will be pleasantly surprised when they experience the quality of the South African wines on offer.”

Source: timeslive.co.za

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We are looking forward to hosting the world and to let them experience and taste the amazing wines and winelands of South Africa.

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