A co-operative effort between normally competing wine producers from the New World countries at the ProWein trade show in Düsseldorf, Germany, this year was so successful that it has been agreed to repeat it next year.

This is according to Su Birch, chief executive of Wines of South Africa, (WOSA) the generic marketing authority for South Africa’s wine exports.

A spokesperson for Wosa said their joint exhibition, in-depth lectures, wine tastings and panel discussions at the show drew capacity crowds with latecomers having to be turned away.

The show attracted record crowds of more than 36 000 trade delegates from around the world and even though the seminar programme was repeated four times daily throughout the four day event the level of interest was so high the organisers could not meet the demand for seats. “We had hoped for a good turnout but the level of interest far exceeded our expectations,” a spokesperson said.

Kumkani Brand News

Iconic South African brand, Kumkani congratulates WOSA with this initiative and their efforts at the ProWien trade show.

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