South Africa is a relatively new player in the international wine markets but some wine analysts suggest that this ‘late entry’ is a distinct advantage in comparison with other New World wines.

In a recent article about the current dynamics of the US wine market , wine consumer purchase perceptions with regards to cultivars and country of origin are investigated and it draws some interesting conclusions.

The article suggests that Argentina, Australia and New Zealand become successful and large wine exporters because of one single grape (cultivar).

These single grapes by the different countries include Malbec from Argentina , Shiraz from and  Australia and Sauvignon Blanc from New Zealand. This created  marketing and new consumer perception problems  as the rigid reputation stem growth in sales of new wine styles.

South Africa does not have such a restrictive single cultivar reputation which will help us in future years.

Kumkani is one of the iconic South African wine brands with a full range of award winning wines from different styles , cultivars and methods.

Source: morssglobalfinance.com